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Tuesday, October 13, 2026
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Cadillac Employs Apollo Program Playbook to Build Unit from Scratch for Melbourne Grand Prix.

A little more than twelve months ago at the Las Vegas Grand Prix, Cadillac were finally granted the green light as F1's latest entrant for the 2026 season. Constructing the organization from nothing has entailed a intense operating tempo that the principal, Graeme Lowdon, has likened to the Apollo moon landing. As F1 descends on the Vegas strip this weekend, the team understand the clock is ticking.

The Race Against Time to Melbourne

At the last event of the campaign to be held in the US, with just over 100 days to go before they take to the track for the maiden outing in Melbourne at the 2026 opener, the Cadillac F1 project have come on in leaps and bounds but, in what must seem like a sisyphean endeavor, they are conscious there will never be adequate time.

The technical director, Nick Chester, came aboard the embryonic operation in early 2023 not long after it was formed, when the organization were without even an confirmed place. He has been at its heart ever since and enjoys a amused expression when reflecting on the journey.

“You might get a short period thinking back at what the team has achieved and go: ‘Incredible, what an achievement what the team has created in under three years,’” he notes. “And then the very next instant you realize: ‘Yes, we still have a significant amount to do.’”

A One-of-a-Kind Task

Chester enjoyed success at the Renault team in the driver Fernando Alonso's title-winning years of 2005/2006 and was in command of technical direction at the new Mercedes electric racing team, but no other project has been quite like the challenge of launching the iconic American Cadillac marque, a factory team sponsored by the parent company, General Motors, into the pinnacle of motorsport.

“Establishing an F1 team from scratch, when will you ever have the possibility to do that?” he observes. “There's nothing comparable. In an existing team you rarely get the possibility to alter team culture.”

With every day that passes focus are increasingly concentrated on the impending decisive point in the Australian GP and targets are being managed.

“You have to assume that any new team coming in is likely to start at the back but merely participating will be an feat in itself,” Graeme Lowdon commented this year and while Chester echoed this he felt the team had a point to prove as well.
“The initial objective we aim to demonstrate is that we should be there,” he says. “So we turn up and we perform competently. We seek to prove that we are a serious contender doing the right things on the circuit. Once we’ve shown that we are a legitimate team, then we will focus on progression subsequently.”

Pilot Selection and Team Building Effort

In late summer they recruited Checo Pérez and Valtteri as their drivers for 2026, a pair remarkable for their vast knowledge in operating at the sharp end in two of the sport’s biggest teams, Red Bull and Mercedes, and the Finnish driver echoed the mood of determined optimism.

“Naturally, we’re realistic,” Bottas stated. “We face a massive task to do, and it will likely be most likely a challenging beginning, because it's the top level of motorsport. But we aren't joining to finish last. I believe with this setup, with this group, this staff, there is every reason that we won't be able to get relatively quickly up to the pace and achieve good results.”

To that end recruitment has been in overdrive, with staff now up to in excess of 400 and scheduled to attain the objective of 600 members rapidly. Complementing their existing facility at the UK base, the squad are in the process of building an main base at Fishers in the Indianapolis area and there is the General Motors facility in North Carolina, where they are developing the plant to produce the 2029 engine, scheduled for 2029 – until then they will run Ferrari engines – and the Toyota wind tunnel in Germany. It is a intricate structure, different from the direction in the sport for increased consolidation, and has led to the new cultural approach to which Nick Chester referred to.

Apollo Blueprint

“It's closely based on the NASA moon mission,” said Lowdon just before the British GP in the summer. “We have a clear-eyed view, we understand how difficult it is. The timelines, are incredibly tight. OK, we’re not putting a man on the moon, but it feels like it sometimes.”

So they have implemented, as opposed to the traditional management structure, a decentralized management akin to that of Nasa’s, where there were a range of specialist groups all working on distinct elements of the mission at a variety of locations.

“If you have to go through a protocol where a challenge emerges and they escalate it to their team leader, that supervisor consults a leader in another department, it goes back down the chain, it becomes inefficient,” explains Nick Chester. “Therefore we enable team members to take charge. Moving away from managerial sign-off for each action is far more efficient and faster.”

The Future

The efficacy of this flexible strategy will be tested in the heat of competition in 2026 and there is no little amount riding on this for Formula One, too. Cadillac have taken on as their test driver the young Californian Colton Herta

About the author

Jeffrey Smith

Lena is a tech journalist and digital strategist based in Amsterdam, covering European innovation.

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